Company Overview
ElectricArtists is a leading independent digital brand management and strategy agency, specializing in creative ideas, strategic web 2.0 direction and powerful promotions. We create transformative brands by helping our clients create and connect communities on-line.
The social web
Since the Internet bubble burst in 2000, the Web has become a lot more social. The tools and infrastructure are finally in place to allow the Internet do what it does best...connect communities of people together.
Community used to be message boards and chat rooms. Now it's MySpace, Youtube and flickr. No longer merely a collection of " browse and read" web pages, the writable web allows all of us to create, publish and contribute content easily. For the first time ever, we can actually interact with content online, not just consume it.
The Internet is now a social transformer, the consequences of which are impacting every business the world over. Forward thinking brands are utilizing emerging social technologies to launch their own web services (a mixture of content, applications, and networking) and build community.
The business opportunities
With over ten years experience in online, community-based marketing, New York-based ElectricArtists is uniquely positioned to help brands leverage the power of community in this very fluid and dynamic web 2.0 era. Companies such as Starwood Hotels, American Express, Microsoft and over 12 cable channels have put their trust in us to build systems that bring people back together in ways that allow for collaborative creativity and expressive communication. For them and others, we are committed to developing high-level strategic ideas and making those ideas tangible at the precious moment of impact that allow our clients attain or maintain leadership status. Our successes are the result of hard work, creative insight, an open mindset and the pursuit of relationships that are built on honesty, integrity and trust....and the fact we love what we do. Key Trends we embrace
- the people's web
- collaborative participation
- user-generated, shared, open and engaging content
- the power of communities to spearhead change
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