"Unrelated to the loathsome pop-up ad but akin to the pop-up store, the pop-up blog is created with a clear lifespan set before it is launched. It pops up and fades away, and its brief life span corresponds with an event, product launch, or other time-sensitive cause, Marc Schiller, CEO and founder of ElectricArtists, told ClickZ News. It's a concept that others have employed occasionally in the past, but Schiller is the first to give a moniker to the phenomenon."

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