ElectricArtists has recently been hired to help launch Hustle, a new original series premiering Jan 14, 2006 on AMC. ElectricArtists will be developing digital content for iPod Video and PSP systems as well as viral content such as a CRACK THE SAFE game.
Hustle follows the intricacies of the cons and the relationships and personalities of the grifters who pull them off. The audience roots for the criminals as they exploit the greed of their wealthy marks. Hustle draws its viewers in by always staying one step ahead, but never losing them. There is an inherent interactivity to the series as the audience tries to figure out “what’s the con?”
