APRIL 06, 2006 -- Uniting the nation’s top global brand marketing executives, Adweek, Brandweek, Mediaweek, Billboard, The Hollywood Reporter, Sporting Goods Business and Action Sports Retailer will host WHAT TEENS WANT- EAST, a conference that focuses on how to reach today’s teens creatively through music, media, movies, videogames, sports and online. The conference will be held on July 13, 2006 at the Grand Hyatt New York. The full-day summit takes a 360-degree look at the world of teens with presentations on fashion and style, updates on the action sports lifestyle, the hottest summer movies, the latest in music as a marketing tool, everything mobile and everything else online. “Connecting with the youth market continues to be an ever-evolving challenge, and marketers who hope to be successful in their endeavors must stay on the cutting edge of the latest trends, from music to ring tones to interactive programs,” said Deborah Patton, VP/corporate communications, VNU Business Media. “WHAT TEENS WANT-EAST provides the tools you need to attract the attention of this influential demographic.” Featured speakers will include: Howard Handler, chief marketing & strategy officer, Virgin Mobile, USA; Mark Weinstock, EVP/marketing, Screen Gems; Steve Greenberg, president, Columbia Records; Greg Clayman, VP/wireless strategy & operations, MTV Networks; Jenna Mielnicki, marketing director, Teen Vogue; Larry Shapiro, EVP/GM North America Mobile, Walt Disney Internet Group; Josh Rabinowitz, SVP/director of music, Grey Worldwide; Scott McKenzie, group editorial director, Billboard Information Group; Jim Edwards, senior editor, Brandweek; Samantha Skey, SVP/s trategic Marketing, Alloy Media + Marketing; Dave Knox, teen external relations manager, P&G Beauty; Ashley Heather, CEO, Entertainment Media Works; Howie Kleinberg, SV, ElectricArtists; Greg Tseng, CEO, Tagged.com; and Chauncey Zalkin, founder, Girl-on-the-Street. WHAT TEENS WANT-EAST conference topics include: • IN MOTION: HOW TO REACH TEEN CONSUMERS THROUGH IMAGINATIVE, TARGETED STRATEGIES AND COMMUNICATION—Today’s dynamic teen market uses brands to invent its identity in everything from music to technology to fashion. Ringtones sales alone will hit $1 billion by 2008. Howard Handler explores how Virgin markets its brands to meet the ever-changing needs of today's savvy teen customer. • STREET SMARTS— Industry marketing experts report the latest news on what’s bubbling up from the streets into the mainstream. They reveal how emerging trends impact new products and services, report on the buzz of the moment and explain how to keep a marketing campaign authentic with this savvy group of consumers. • STYLE WISE—Fashion and style marketers share secrets on how to get it right. They explain how to launch a new product using teens as the marketers, how to mix media to let teen consumers navigate through retail environments, and what trends will make it though to the next season. • MOVIE MADNESS—Sony Screen Gems reveals the elusive formula in creating a story that sticks for teens and then marketing to them through a range of media. Learn how to use nontraditional marketing strategies to keep teens coming back for encore performances, and buying the DVD, video game and related merchandise. • SUPER SPORTS—The action sports craze hasn’t simmered down, it has become highly integrated into the social fabric for both boys and girls. Lifestyle marketers share how they have been successful in creating networked communities that constantly reinvent action sports and keep it fresh in apparel, equipment and retailing. • TECH HEADS—What’s new in movies, on phones, TV and iPods? What’s the hottest online community today? Where is the wireless revolution taking teen products next? Sophisticated tech experts offer the latest news on using mobile and online tools to reach niche customers and market to them when they want it and where they want it. • MUSIC TO THEIR EARS—New bands showcased on video games. Music as an integral part of TV serials. Music carries the moment on every screen. Innovators and creative marketers present case studies on using music as a successful marketing strategy. • REALITY CHECK—Teens call the shots in a candid conversation of what turns them on and what turns them away. For more information and to register, please visit www.whatteenswant.com. |
