Dating is a big component of the storyline of Must Love Dogs; therefore, ElectricArtists created viral assets that consumers could have fun interacting with and send to friends.

The first was a dating profiler that showed women the type of dog their "Mr. Right" would most likely be walking.

Second, daters could send an anonymous message using to their secret crush. The secret crush could respond back to their admirer but it was up to the admirer to reveal themselves.

Websites setup online contests to give away branded shirts, tote bags and doggie toys.