In October of 2005, Fortune Magazine became ElecticArtists' first client to launch a series of "pop up" weblogs developed specifically to drive online registration for conferences and events.

BusinessInnovation2005.com was developed by ElectricArtists as a web destination to promote the Fortune Innovation Forum which will take place in New York in November 30 - December 1, 2005.

BusinessInnovation2005 has featured exclusive interviews with such people as: 

• Frederick W. Smith, Chairman and CEO of FedEx
  
• Randy Komisar, a partner wiht Kleiner, Perkins, Caufield, & Byers
  
• Peter Goergescu, the former chairman and CEO of Young & Rubicam
• ... and many others! 

You can check out the weblog at www.businessinnovation2005.com