ElectricArtists was tapped by Columbia Records to provide online marketing support for David Gilmour’s (the voice and guitar of Pink Floyd) album “On An Island.” We utilized site-specific promotions, banner placements, and reviews of the record to generate online buzz before the album was released. We also consulted with Columbia to create a massive pre-order promotion where one lucky winner won a trip to Los Angeles to see a sold-out David Gilmour concert and be treated like rock royalty. EA also seeded a viral video created for the record across streaming video websites and RooTV’s online entertainment portals – thus gaining international exposure on sites such as Music.com, Rock.com, Iwon.com, Excite.com and dozens of others. With ElectricArtists’ help, David Gilmour’s album debuted at number 6 on the Billboard Top 200 and has already gone platinum in Canada and gold in many countries abroad.
